Posted on Friday, 29 June 2012

シルバービジネスがうまくいかないのも、ターゲットである老人の主観年齢が老人ではないからです。服を例にとると、老人向けにつくられた服が老人に売れないのは、誰も自分をその服が似合うほど老人だとは思っていないからです。
『ご老人は謎だらけ 老年行動学が解き明かす』：紙魚：So-netブログ (via muhuhu)

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